The Yeti Hopper M12 Backpack Soft Cooler in Cherry Blossom is what happens when serious performance meets a colorway that’s impossible to ignore. It’s bright, fresh, and fun, but don’t let the playful look fool you—this pack’s built to handle real adventures and keep your cold goods locked down like a champ. Whether you’re heading to the lake, tailgating with friends, planning a picnic, or packing up for an all-day tournament, the M12 is ready to roll while keeping your hands free and your load comfortable.
This cooler’s capacity is dialed in for full-day outings. It fits 20 cans when you’re stocking up for the crew, or you can go heavy on ice and load it with 12 pounds for maximum chill time. It’s wine bottle compatible too, which makes it a great pick for date nights at the park, sunset beach hangs, or any outing where you want to bring something a little nicer than cans. At 17” wide x 8” deep x 16” high, it hits that sweet spot: spacious enough to pack what you need, compact enough to carry without feeling bulky. And at 72 ounces empty, it’s sturdy and structured without being a burden.
Cooling power is where the Hopper M12 earns its reputation. Coldcell insulation helps keep contents cold longer, making it a dependable choice when the sun’s doing its best to ruin your plans. You’ll appreciate how consistent it stays, especially on long afternoons when you’re opening and closing it more than you expected. That’s where Magshield access really shines—this wide-mouth opening makes packing and grabbing items feel effortless, and it closes up securely to help hold in the cold. It’s quick, practical, and built for people who don’t want to fight their gear when it’s snack time.
On the outside, the Dryhide shell is made for the real world. It’s tough enough to shrug off scuffs and bumps, and it’s designed to stand up to the kind of wear that comes with being tossed in a truck bed, set on rough ground, or brushed against branches on the way to the perfect spot. Cherry Blossom adds a standout look that’s easy to spot in a crowd and hard to mix up with anyone else’s gear, while still keeping that rugged Yeti attitude.
Carrying comfort is a big deal for a cooler you actually want to take places, and the ergonomic backpack straps help distribute weight so it rides well, even when you’ve packed it full. The Hitchpoint grid gives you an easy way to clip on extras like a bottle opener, small pouch, keys, or whatever add-ons fit your day. And the kangaroo pocket is a simple, smart touch—perfect for stashing napkins, utensils, sunscreen, a phone, or those little essentials you’d rather not dig for.
If you want a backpack cooler that’s as capable as it is eye-catching, the Yeti Hopper M12 in Cherry Blossom is the kind of upgrade that changes how you pack for a day out. Find it at the world’s largest knife store, Smoky Mountain Knife Works, and shop the best online knife store for hardworking gear that looks great, travels well, and keeps the good times chilled.