The Yeti Hopper M30 2.0 Tote Soft Cooler in Ultramarine Violet is built for big days, big crews, and big personality. It’s the kind of cooler that turns heads on the way to the beach and then backs it up with real performance once you set it down. Ultramarine Violet brings a bold, energetic look to a tote that’s all business when it comes to holding the cold, taking a beating, and keeping the good times rolling without constant ice runs.
This tote’s capacity makes it an easy choice when you’re the one responsible for drinks, snacks, and keeping everyone happy. It fits up to 42 cans when you’re packing for a crowd, or it’ll swallow 32 pounds of ice if you want to maximize chill time and minimize melt drama. It’s wine bottle compatible too, which means it’s ready for everything from sports drinks and sodas to a bottle you’d rather keep properly chilled. With dimensions of 25.2” wide x 11.9” deep x 17.3” high, it’s spacious without being awkward, designed to ride in the back of the truck or SUV and still leave room for chairs, a grill, and the rest of your kit. At 108.8 ounces empty, it feels sturdy and structured—built to last, not built to be babied.
Cold-holding power is where the Hopper M30 2.0 earns its keep. Coldcell insulation is engineered to lock in the chill and keep temps low longer, even when you’re dealing with heat, sun, and a cooler that’s getting opened throughout the day. Whether you’re tailgating, boating, camping, or running a backyard party, it’s a dependable cold station that doesn’t fade halfway through the afternoon. And because convenience matters when people are reaching in constantly, Magshield access gives you a wide, easy opening that’s quick to load and quick to grab from. It closes securely, too, helping keep cold air where it belongs so you’re not sacrificing performance every time someone wants another drink.
The exterior is wrapped in Yeti’s Dryhide shell, built to take real-world punishment. It’s tough against scuffs and punctures, and it’s made for the environments coolers actually see—sand, gravel, docks, tailgate lots, and the occasional “set it down wherever” moment. Ultramarine Violet keeps it looking fresh and easy to spot, which is a nice bonus when you’re surrounded by a sea of neutral gear and identical coolers.
Carry comfort is handled with the included shoulder strap, making it easier to move even when the tote’s fully loaded. From the parking lot to the picnic table, the strap helps keep the haul steady and manageable. The Hitchpoint grid adds smart utility, giving you attachment points for essentials like a bottle opener, keys, or small accessories you want accessible instead of buried under ice and cans. It’s a simple feature that ends up being a favorite once you start using it.
If you want a high-capacity soft cooler that’s built tough, performs like a champ, and shows up with standout style, the Hopper M30 2.0 Tote in Ultramarine Violet is ready for the job. Grab it from the world’s largest knife store, Smoky Mountain Knife Works, and shop the best online knife store for premium gear that’s made to travel, built to handle the chaos, and always prepared to keep things cold.