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WOOX
Published: April 4th, 2025
WOOX is a distinguished outdoor brand that masterfully blends Italian craftsmanship with American innovation, producing premium knives, axes, and outdoor gear. Established in 2020, WOOX is a subsidiary of the Minelli Group, a company with deep roots in Italian artisanal traditions dating back to 1937. Headquartered in Hickory, North Carolina, WOOX has rapidly gained recognition for its commitment to quality, performance, and style.
The story of WOOX begins with the Minelli family in the northern Italian valley of Val Brembilla. In 1937, Francesco Minelli and his three sons, Raffaele, Felice, and Paolo, established a small workshop in the village of Ambriola. Initially focusing on basic wood machining, the Minelli workshop quickly gained a reputation for exceptional quality and craftsmanship. Their expertise in selecting and working with fine wood species laid the foundation for a legacy that would span decades.
Over the years, the Minelli Group expanded its operations, becoming well-known for its precision woodworking and artisanal excellence. The company's commitment to quality attracted international attention, leading to collaborations with various industries, including firearms, where Minelli supplied high-quality wooden gunstocks.
Recognizing a growing demand for premium outdoor products that marry traditional craftsmanship with modern design, the Minelli Group launched WOOX in 2020. The brand's mission is to create high-end products for outdoor enthusiasts, reflecting the company's rich heritage while embracing contemporary innovation.
WOOX's presence in Hickory, North Carolina, represents the perfect blend of Italian craftsmanship and American innovation. This location positions WOOX to serve a broad audience, merging European design expertise with the functionality valued by American users. Though a young brand, WOOX draws on over 85 years of Minelli's heritage, infusing each product with a tradition of excellence.
- WOOX was established in 2020 by the Minelli Group
- The Menelli Group was founded in 1937 by Francesco Minelli and his three sons, Raffaele, Felice, and Paolo
- WOOX is headquartered in Hickory, North Carolina
WOOX offers a curated selection of knives and axes that exemplify the brand’s dedication to quality and design. Every WOOX knife is expertly crafted, blending traditional Italian artistry with modern performance standards. Premium materials and ergonomic designs make these tools a top choice for outdoor enthusiasts, hunters, and collectors.
- In 2025, WOOX was awarded the Most Innovative Brand of the Year award at the Gundie Awards
What to Buy
The WOOX Volante is a compact yet powerful hatchet designed for precision and durability. Its 4" tempered carbon steel blade, finished in a blue polish, delivers exceptional cutting performance for camping, bushcraft, and utility tasks. The 14" American Appalachian Hickory handle is not only ergonomic but also features a water-resistant finish for enhanced grip and longevity. Weighing just 1.7 lbs, the Volante offers a balanced feel, making it ideal for controlled chopping and fine woodwork. With a modern aesthetic that merges tradition with innovation, this hatchet is a reliable companion for outdoor enthusiasts and craftsmen alike.
The WOOX Rock 62 X-Grip in Grey Micarta is designed for ultimate control in any environment. Inspired by high-performance racing tires, its advanced X-Grip Technology features grooves and threads that rapidly channel away water, blood, mud, and other fluids, displacing them 10 times faster than conventional handle designs. This ensures a superior grip in all conditions. Built from premium Sleipner steel, the Rock 62 offers outstanding edge retention and toughness. With custom-fitted screws and durable German Micarta handles this knife is a reliable companion for hunters, outdoorsmen, and survivalists who demand top-tier performance.
The WOOX Thunderbird Throwing Axe in orange is a precision-crafted tool designed for serious competitors and enthusiasts alike. Featuring a tempered carbon steel head with a striking orange-coated accent, this axe delivers both durability and style. The water-resistant American Appalachian Hickory handle provides a secure grip, ensuring optimal control and balance with every throw. Engineered to meet all WATL and IATF national and international axe-throwing competition standards, the Thunderbird is built for peak performance. Whether you're training or competing, this USA-made throwing axe offers the reliability and craftsmanship needed to hit your mark with confidence.
Written By
Drew Clifton
Drew is the lead writer for SMKW's Knives 101, crafting informative and engaging content for the world’s largest knife store. With expertise in knife history, design, and functionality, Drew delivers articles and product descriptions that educate and inspire knife enthusiasts at all levels.
Expert Reviewed
T.C. Barnette
T.C. Barnette is a dynamic media personality and the esteemed spokesperson for SMKW (Smoky Mountain Knife Works), where his passion for knives intersects with his captivating on-screen presence. With a magnetic charisma and deep expertise in cutlery, T.C. has become a beloved figure in the knife community.